Reporting: Feeder market

Reporting: Feeder market

Feeder market

The Feeder market report will help you make the best decisions in your global revenue strategy. The country scan, in combination with the time and channel scan give you valuable insights to target your marketing campaigns based on customer behavior.

  • In the top bar you can select the check-in dates and booking dates you want to query.
  • Once the dates have been selected, clicking on the Apply button will reload the graphs with the data corresponding to those dates.
  • The map is interactive and allows you to select a country by clicking on the bubble. This map will allow you to easily identify the main issuing markets, as the size of the bubble indicates the volume of production.
  • The “Lead time” graph shows you the number of days before the arrival day that a guest books a room.
  • The “Length of stay” graph will let you know the length of stay by segment. It gives you the information you need to optimize inventory and establish the right strategies.
  • All graphs are related, by clicking on any element of them, it is automatically filtered into the rest of the graphs. For example, by clicking on a segment you can see in the rest of the graphs the data of the selected segment.

Remember: the History and previous buttons allow you to quickly go back to retrieve previously performed queries.